About Us

Welcome to Nayab’s Rogue – your destination for premium handcrafted footwear and traditional wear in Pakistan. We specialize in handmade Khussa, Peshawari chappals for girls, luxury Swati wool shawls, and custom fashion accessories rooted in rich cultural heritage. Each product is carefully crafted by skilled women artisans from Khyber Pakhtunkhwa, using pure leather, vibrant embroidery, and timeless designs. Our founder, Syeda Nayab, leads this female-powered brand with a mission to preserve traditional craftsmanship while offering comfort, elegance, and affordability. Whether you’re dressing for a cultural event, daily wear, or a special occasion, Nayab’s Rogue brings you footwear and shawls that tell a story of passion, heritage, and pride — made in Pakistan, made with love

Our Story – A Voice of Pakhtoon Culture

This is the story of a young Pakhtoon woman, Syeda Nayab, who broke barriers to bring her culture to the world. Nayab’s Rogue isn’t just a fashion brand — it’s a tribute to tradition, strength, and style.

We offer handcrafted Khussa, Peshawari chappals, wool shawls, and more — all made by skilled artisans from Khyber Pakhtunkhwa. Each product reflects the rich heritage of Pakhtoon culture, telling a story stitched with pride, love, and legacy.

At Nayab’s Rogue, we don’t just sell fashion — we preserve tradition through every thread, every design, and every step.

Meet Syeda Nayab – The Soul of Nayab’s Rogue

This is the story of a fearless Pakhtoon woman who dared to dream differently.

Syeda Nayab didn’t just build a brand — she sparked a movement. As the founder and CEO of Nayab’s Rogue, she turned centuries-old traditions into timeless fashion, empowering over 500 women from the heart of Khyber Pakhtunkhwa to earn with pride and purpose.

With a background in business and over 7 years in Pakistan’s entrepreneurial ecosystem, Nayab has mentored startups, trained entrepreneurs, and launched 50+ small businesses — all while bringing the voice of our artisans to global platforms in the USA, UK, Dubai, and Qatar.

She’s a proud alumna of the U.S. State Department’s Professional Fellows Program and a trusted trainer for organizations like UNDP, Tech Valley, the US Consulate, and more.

At Nayab’s Rogue, every pair of Khussa, every Peshawari chappal, and every handwoven shawl tells a story — of culture, courage, and craftsmanship. It’s not just fashion. It’s a movement. One stitched by the hands of women, and led by a woman who believes in breaking barriers with beauty and purpose.